Alice Jemima, a new addition to Radio 1 DJ and Bestival co-founder Rob da Bank’s label ‘Sunday Best’, has just revealed her new single video for Liquorice on The Fader taken from her debut EP of the same name released on June 17th 2016 via Sunday Best.
The video for ‘Liquorice’ is a colourful, cute pastel affair which perfectly compliments her sweet-orientated debut single. Jemima says of the song and the video;
‘Liquorice is a song about trying to please other people, and then drifting off into this imaginary world to try and please yourself. I wrote this at a time when I was putting a lot of pressure on myself. I think women especially feel like they should look a certain way or try to be something else, and I was definitely feeling it that day. The video is a fantastic testament to the song, I instantly fell in love with 2Doors (the directors) vision – it’s vibrant and colourful, slightly weird and quirky and most importantly it’s fun and it doesn’t take itself too seriously – which is something I’m a firm believer of :)’