For those of you who live with your head permanently placed underneath four tonnes of sand and granite, you may be aware Glastonbury Festival is taking place this weekend on Worthy Farm. The fiercely competitive event leaves thousands if not millions disappointed as the battle for tickets seems ever unfavourable year on year. Dwarfed by the gargantuan shadow cast by Michael Eavis’s famous farm frolic is the far more underrated Latitude Festival which approaches its 10th anniversary in 2015. I mean Latitude is just as cute as Glastonbury, right? Latitude is just as great as Glastonbury, people totally like Latitude just as much as they like Glastonbury, and when did it become okay for one person to be the boss of everybody because that’s not what festivals are about!

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On a serious note, here are some reasons as to why Latitude should not be considered a substitution but more so your first choice for summer festivals.

1. The Location 

The site is indescribably beautiful. There is a large lake running straight through its centre which is not only a wonderful feature but is also intelligently turned into a performance platform with a vast array of acts from across the art disciplines performing riverside as patrons look on in quiet awe in the hazy mid-afternoon sunshine.

latitude_festival_2014735_api2. The Line Up

Latitude consistently delivers on musical lineup across its many stages. In 2013 they were awarded an award for their skills in booking when the likes of Foals, Kraftwerk, Bloc Party, The Maccabees and more all performed across the weekend. Last year they secured the likes of The Black Keys, Damon Albarn and a UK exclusive performance from Röyskopp and Robyn as part of their ‘Do It Again’ collaborative tour. This year sees them go above and beyond with three fantastic headliners and a whole host of talented performers appearing.

latituderobyn3. Variety

For those who really want value for money when it comes to the modern festival market, Latitude really is a safe bet. You are not only treated to world class musicians but a whole array of the very best comedians with the likes of Jon Richardson, Rob Delaney and Alan Davies all confirmed for this year’s event. There is also a smorgasbord of live theatre with offering by the likes of The National, The RSC and Kneehigh. For those who prefer something a little more relaxed, head to the poetry tent which features readings by some of the most exciting modern voices continuously across the weekend.

latitudedancing4. Nighttime

The art and theatre may begin to wind down come nightfall yet a different, darker side to Latitude is just awakening so adorn yourself with glitter, dispel your inhibitions and follow the masses down towards the faraway forest for an evening of mischief and mania. There is a huge selection of things to see and experience between the knight’s castle, the little house and the renowned cabaret stage. It is a hedonistic evening which promises yet more variety and an astonishing contrast to the calming daytime decorum.

latitudenight25. Ones To Watch 

Latitude boasts to having its finger very much on the pulse when it comes to new music. Its partner 6Music hosts some incredibly versatile artists who have broken from beneath the radar yet for those attempting to curb the masses and becoming ahead of the crowd, the advice is to head towards the iArena and Lake Stage where this year you will see hotly tipped performers including Marika Hackman, Ben Khan, Aquilo, Leon Bridges, Shura and more. These stages have hosted past residents including Alt J, Of Monsters and Men, Ben Howard, Foster the People all cutting their teeth before heading towards global domination.

latitude_festival_2014269_apiSo this year avoid the ticket rush, the mud, the traffic and most importantly Kanye West and head down to Henham Park, Southwold from 16 – 19 July for a celebration of art, music and free spirit. Tickets are available here: http://www.latitudefestival.com/tickets

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