Florence + the Machine – St. Jude

Florence + the Machine recently announced her third album ‘How Big How Blue How Beautiful’ with the instantly arresting single ‘What Kind of Man’. Part of the force behind the track came in the form of the most daring and emotionally raw video from Florence we’ve seen. Directed by Vincent Haycock, this moving visual was chapter one of an on-going collaborative project between Florence & Vince that will extend throughout the album’s life.

A far more stripped back and emotionally sensitive song compared to What Kind of Man, ‘St Jude’ lends itself perfectly to the visual themes and tone initially explored in chapter 1 – with more serenity through its sadness.

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