Florence + the Machine have released the first single to be taken from their third forthcoming album ‘How Big, How Blue, How Beautiful’. ‘What Kind Of Man’ was premiered on Zane Lowe’s Radio 1 Programme last night (Feb 12) as his Hottest Record in the World. It was written in LA with long-term collaborator Dev Hynes and sees Florence explore a new sound primarily lead by guitar yet those haunting vocals and ominous production remain ever-present.
She joined Nick Grimshaw this morning to reveal the band will be headlining Radio 1’s Big Weekend in Norwich. You can view the cinematic video for ‘What Kind Of Man’ directed by Vince Haycock below: