Sub Pop is arguably one of the most famous record labels of all time. It was the early home to Nirvana and has pretty much provided the blueprint for what an indie label should be for a couple of decades now. What you may not realise though is that they are also the home to some of the most progressive Hip Hop acts in the world right now.
Recent signings clipping. ignore any preconceptions about what a rap song should involve, instead laying down industrial dirges of mechanical rhythm as the bed for all out lyrical assault. If you thought Yeezus was aurally challenging you might want to batten down the hatches for when their debut album drops June 9th; It’s going to get wild.